Recent years have witnessed a surge in women entrepreneurs rising to shake up the Middle Eastern business world. However, the area is yet to uncover its full potential. Numerous challenges and barriers to business still exist for women in the region. The number of women-owned businesses in the Middle East is still low, with a need to empower more of them to join the space.
Merian Odesho, a successful entrepreneur and cosmetician, is one of the iron ladies paving the way for more Middle Eastern women-owned businesses. She shares a deep passion for empowering her fellow women to raise and fulfil their ambitions. The business world is a field of opportunities for everyone, which is why Odesho is busy championing more women to venture into the space.
Odesho is founder, chief executive and cosmetic formulator of Bounce Curl, a hair product-based company dedicated to creating products from naturally derived ingredients for wavy-, curly- and coily-haired individuals. This rare Middle Eastern woman-owned business is internationally recognised in more than 100 countries.
The Bounce Curl brand is also verified with Think Dirty, a reputable app that allows users to enhance their experience by learning about any potential hazards in product ingredients.
Despite the existing social stereotypes against women-owned businesses, Odesho has succeeded against all odds . Bounce Curl has risen to dominate the global space with clients from across the United States. She attests to working with every major store in the US and appearing in the media and on national television. Bounce Curl has also been celebrated by many, especially after being displayed on numerous billboards across the country.
According to Odesho, her success is the success of every other Middle Eastern woman. She hopes to serve as an inspiration to millions across the world to rise up and own their business brands. The modern world has created an environment where women stand an equal opportunity for success.
Odesho advises women to be ready to leverage social media to grow their businesses
It may still be challenging to establish yourself as a woman entrepreneur, but it is not impossible. It’s very much achievable, provided you maintain focus and go after what you want.
Odesho advises women to be ready to leverage social media to grow their businesses – that’s the major catalyst behind Bounce Curl’s success. She posted on Instagram regularly in her early business days, showcasing what her brand is all about while telling her story. This is how she came to create her brand and establish her name in the business world.
Having achieved significant success with the Bounce Curl, Merian Odesho anticipates continuing to develop innovative products for every haircare need. She also aspires to scale her business and build a bigger facility to house a large warehouse and cosmetic laboratory under one roof.
To find out more about Merian Odesho and her products, go to bouncecurl.com