98FM is investing £750,000 (€952,304) in a new advertising campaign for television and cinema. The campaign was devised by Nial McDonnell and Libby Jones from Des O'Meara & Partners and it follows on from the station's "Sound of the City" campaign.
The campaign will have bursts of activity throughout the year as the station tries to counteract disappointing recent figures.
Media Audits, the media consultancy with offices in nine countries including Ireland, has been bought out under a management deal led by Mr Julian Spooner, formerly the marketing and strategy director of UK and director of operations for Guinness Africa.
He will become the chief executive of the Media Audits Network (MAN) and is the most senior marketing figure to have ever made the move into media consultancy.
Media Audits' core business is external advertiser media evaluation and Mr Spooner's intention is that the management buyout will help the company offer a pan-European networked service.
A new international advertising campaign for Adidas created by London-based agency Leagas Delaney breaks this week. The campaign which features several soccer internationals, including David Beckham and Zinedine Zidane, will also air in Europe, Asia, Latin America and North America.
It will appear on RTE this week. The creative for the campaign is based on a superfan called Sonny who is prone to popping up everywhere including press conferences.
