Beamish Stout's new £250,000 (€317,434) summer advertising campaign features the familiar slogan of Consistency in a World Gone Mad. O'Connor O'Sullivan, which devised the TV ad which features a solar eclipse that turns into a pint of Beamish, hopes the idea will appeal in August, when there will be an eclipse of the sun. The TV ad will be supported by an intensive outdoor campaign as well as a radio campaign.