THE Margin couldn't help a wry smile at the spectacle of one of Ireland's leading technology PR company issuing a hot press release trumpeting the virtues of... itself. Text 100 announced last night that its parent company, also Text 100, is to seek a quote on London's OFEX market.

According to Carlo Crighton, the company's Irish director, says that the flotation "will enable us to be very effective in rewarding our existing senior staff". Indeed!