In a clever marketing move, Premier Direct Car Insurance is offering a new incentive to car owners. The insurer has launched details of a "cash prize bonanza" or a competition for motorists to win one of 12 £500 cash prizes. To enter the competition, motorists over 30 must provide their car insurance renewal date to the insurer before the end of November 1999.

Entry forms are available at Bank of Ireland branches and will be included in the bank's August statements. The date may be registered directly by calling 1850 50 50 50.

Near the renewal date, Premier Direct will phone entrants with its best quote for car insurance. The entrant will be included in the monthly draw coinciding with the insurance renewal date. Applicants do not need to be insured by Premier Direct to enter the competition.