THE Margin is all for openness and transparency and so takes its top hat off to undertakers Rom Massey, whose spirited drive to inform the public about the cost of funerals has moved into the electronic era.

Not only has the company set itself up on e-mail but it has also established a web site on the internet carrying full details of its prices and services. The more morbid surfers can peruse Mr Massey's home page on http://aoife.indigo.ie/ rmassey. The Margin thinks it is only a matter of time before Mr Massey's sombre suited colleagues christen him CD-ROM.