Laurence Goodman junior, the successful property developer son of meat tycoon Larry Goodman, is expanding his empire, setting up yet another branch of his Urban Life housebuilding company.

He this week registered a new company, Urban Life (Seabury). It is unclear where precisely it plans to build: there is a Seabury Road in north Dublin but the Goodmans own vast tracts of land all over the country.

The 34-year-old, who sits on the board of his father's property company Parma Developments, is also behind a number of other Urban Life companies.

One branch received planning permission this year for 140 houses on a site off Mount Avenue in Dundalk in the family’s home county of Louth. Goodman junior told me he couldn’t talk as he was heading into a board meeting, but he confirmed he is expanding the housebuilder.

The father may be well-known as a teetotaller, but the son first displayed his entrepreneurial bent while at college with a company that organised “extreme parties”, or debs balls to you and me.

The original website for Razz Extreme Party Creation, an early internet-era delight, is still online. Goodman’s business pitch? “It’s your Debs, your big night out, and the last thing u want is for anything to go wrong. D’ya know what I mean? Bad buzz. That’s where we come in.....”

The internet never forgets no matter how much you might want it to.