A Danish wristwatch company this week broke new advertising boundaries in contrived vulgarity, outdoing even Bennetton, those masters of the shock/horror marketing genre. The Rem Rem watch company initiated a suicide-themed campaign, presenting an uncomprehending public with the imagery of a male model in bed, wrists slashed, a bullet wound to the head, hanging from a tree. The slogan in English reads " Why kill time when you can kill yourself?" The campaign has been suspended, but will be investigated by the Danish consumer ombudsman. The agency involved incongruously said its message was " a tribute to life". Unlikely to offend at a DART station near you.