THE Margin is indebted to a research note from Merrill Lynch for the following essential statistic. When Playtex first put Eva Herzigova on billboards to advertise the Wonderbra in a two week advertisement campaign that began on St Valentine's Day in 1994, there was a lift in sales of 41 per cent!
Eva gave Wonderbra campaign a lift
THE Margin is indebted to a research note from Merrill Lynch for the following essential statistic
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