CHIEF EXECUTIVE of Weddingsonline.ie Ken Fitzpatrick has decided to leave his company at the altar, so to speak, and tie the knot with online PR and social media group Simply Zesty.

Founded 18 months ago by Niall Harbison and Lauren Fisher, Simply Zesty is helping the likes of Vodafone, Nokia and Sony Ireland to brand themselves on social networking sites like Facebook and Twitter.

The Dublin-based company has grown from three to 14 staff and recently opened a small office in London, signing up Dulux and Nestlé as clients.

“There is good potential for us to grow there and part of the reason why they have brought me on board is to help build that business,” Fitzpatrick told me this week.

Fitzpatrick has been largely off radar since departing Denis O’Brien’s global online recruiter Saongroup – which owns Irishjobs.com – in January 2008.

He tired of the travel with Saongroup so spent some time working as a consultant before joining Weddingsonline.ie.

He’s no doubt hoping that Simply Zesty will bring him a different type of bliss in the years ahead.