Guinness meets expectations with 3% rise

Despite difficult economic conditions, Guinness UDV Ireland has reported a 3 per cent rise in annual operating profits to €245…

Despite difficult economic conditions, Guinness UDV Ireland has reported a 3 per cent rise in annual operating profits to €245 million, in line with expectations.

But a slowdown in the economy and a decline in visitor numbers caused sales to slip by 1 per cent to around €1 billion.

"The market is less buoyant than last year or the year before," Guinness assistant managing director Mr Clive Brownlee said yesterday.

"It's a pretty tight and challenging market and it's likely to continue," he said.

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Tight control of costs, particularly overheads, had allowed the company to report higher operating profits, according to Mr Brownlee.

Good growth of 6 per cent in the company's spirits business again offset a decline of almost 2 per cent in beer volumes.

Guinness volumes were down 3 per cent during the year although the company said it had managed to stem the decline.

Increased advertising and marketing and an investment of more than €40 million in the quality of the product slowed the decline in stout volumes to 2 per cent in the latter half of the year from 4 per cent in the first half.

Guinness' lager brands, Budweiser and Carlsberg, performed well with volumes of both up by 2 per cent.

Carlsberg benefited in particular from the World Cup marketing campaign and its sponsorship of the Irish team.

On the spirits side, its Baileys brand remained a star, recording 10 per cent volume growth worldwide with sales in Britain and Italy proving especially strong.

The company said the drink was now the number-one liqueur in the world, selling 5.7 million cases annually.

The Guinness Storehouse visitor centre also turned in a healthy performance, reporting 16 per cent growth in visitor numbers despite a 5 to 10 per cent drop in the number of tourists.

Guinness's parent company Diageo, which is the world's biggest spirits group, reported a 3 per cent rise in annual pre-tax profits to €3.2 billion.

The British-based group, which includes Johnnie Walker scotch and Smirnoff vodka among its brands, reported organic drinks sales growth of 9 per cent and operating profits growth of 13 per cent.