Hibernian's lifestyle techniques may help executives assess future

This week's unresolved mystery as far as the Current Account is concerned is what's really going on at Hibernian

This week's unresolved mystery as far as the Current Account is concerned is what's really going on at Hibernian. On Monday the insurance group reported an improvement in its motor insurance performance, citing its successful use of certain lifestyle techniques to avoid "unprofitable" business. When asked to explain the components of this new remedy, chief executive, Mr Adrian Daly, said it was a means which allowed them to take a more in-depth look at its customer base and price the premium's charged accordingly. It's research had shown that certain segments of its customer base had in fact been penalised too severely in the past - namely the 20 and 30-somethings sporting threeseries BMWs. Where you live would also be taken into account and in a new departure, the company identified "burdened borrowers" as particularly bad news when it came to motor insurance. Those "burdened" with heavy debts have tended to have a higher incidence of motor claims, according to the research, and as such were to be avoided. Mr Daly was repeatedly asked how the company would know the extent of a client's borrowings but was unable to answer the question.

But more startling was Hibernian's change of heart on Tuesday. Following the uproar that greeted its comments, the company issued a statement saying that it, in fact, did not use these lifestyle criteria and had no intention of seeking details of its customers' financial health. Hibernian's Mr Dick O'Driscoll was put on the airwaves to explain what was going on. His defence was the one so often adopted by those in the political arena - blaming the media. The company has since made contact with those journalists who reported the story to stress that at no point was it endeavouring to impugn their professionalism. Hibernian hoped, the company maintained, it could finally put the entire embarrassing incident behind them.

But Current Account wonders just what's going on. Could it be that Mr Daly and his senior executives are distracted by something much bigger than motor insurance? Has its 28 per cent stakeholder CGU finally made its move? Are the executives assessing whether their own futures are "safe in the hands of Hibernian"?