60 per cent male

Average age of 30

61 per cent single and 39 per cent married

71 per cent from an ABC1 background

26 per cent from Dublin, 35 per cent from the rest of Leinster

67 per cent of the total live in urban areas, 10 per cent live on farms

33 per cent own a credit card - more than twice as many as the Irish average

52 per cent regularly read the Irish Independent, 33 per cent read the The Irish Times

Amarach Consulting, June 1998