Michael Bradley, former Irish international rugby scrum half and captain, was on the money in his speech to Irish Permanent's executives and guests gathered for last weekend's rugby match. Ireland were playing in white jerseys, he explained, and the crowd could identify them by the big "Irish Permanent" logo on the front. And, he added, the "Irish Life?" logo on the back. The Permo is continuing its generous sponsorship of Irish rugby for another few years, but we think that "Irish Life & Permanent" might look at bit unwieldy on the jerseys. .