Manchester United has signed a global marketing deal with PepsiCo. The soccer club will work with Pepsi's distribution network to build its brand around the world, particularly in Latin America and Asia.

Pepsi, in turn, will develop co-branded international promotions as part of their global soccer programme, which was launched earlier this year.

"We see this alliance as an effective way of getting to the fans in their home countries and providing them with what they want - namely world class football," Man U's deputy chief executive Mr Peter Kenyon said in a joint statement with Pepsi.

The deal won't affect any of Man U's existing sponsorship agreements. Financial terms weren't disclosed.