THE days of the old "Guinness is good for You" advertisements are long gone. On Monday, the group will unveil its new British advertising campaign which continues the "Nothing is what it seems" theme.

Already poster sites with no Guinness branding have gone up carrying mysterious quotes such as "I hope I die before I grow old", (Pete Townshend) and "A woman needs a man like a fish needs a bicycle" (graffito). The posters also contain the slogan: "Not everything in black and white makes sense".

Two TV commercials in black and white will follow the same theme, getting across to viewers messages such as not to believe that Guinness is heavy and unrefreshing.

The group spent £35 million on marketing in Britain last year. The "Guinness is good for You" slogan first appeared in 1928 - and lasted for 40 years. Now a good campaign might last a year.