Aviva’s new plans seek to put ‘Focus’ on the customer

Health insurers are busy trying to win over – or back – the financially pressed consumer with better options to manage their private healthcare insurance costs.

A little like phone company packages, it can be a bit confusing as to what plan covers what until you get sick or need your insurance. It’s only then that you realise you should have paid more attention to the small print.

Top ranking
Taking on board the findings of the latest piece of research conducted by OI Research, which surveyed 2,000 people, Aviva has launched a new set of plans called "Focus".

A quick Google search indicates Aviva is top of the game in search-engine optimisation. When you search for the term "health insurance", Aviva pops up first.

Liz Rowen, head of marketing at Aviva Health, says its total offering has been "addressed to meet the needs of customers through its call-centre team in Cork, the website and documentation you will receive" .

A new TV campaign from Aviva advertising agency Irish International BBDO was shot by director Stephen St Leger of H2 Films and has just gone on air.