THE HARVARD Business Review will be “a digital-only publication within 10 years”, according to its publisher, Josh Macht.

“Make no mistake, there is an inevitable move to digital,” he told The Irish Times.

“It’s coming at you and going to get you, so there’s no point in trying to ignore this if you want your publication to survive.”

The management-themed magazine, traditionally the bible of MBA students, enjoys a circulation of 225,000 copies per issue, including 185,000 hard copy subscriptions, and a premium rate card of €40,000 for a page of advertising, making it more resilient to the disruptive influence of digital media than most.

Though the publisher intends to continue reaping both print and digital revenues for now, the digital-only future is “more immediate than people may realise”, he says.

A full interview with Josh Macht will be published in The Irish Times on Monday – both in print and digitally.