Global public relations firm Fleishman-Hillard has become Fleishman Hillard in a hyphen-jettisoning rebrand that plays up its credentials as a “fully integrated communications company”.

The firm, which is part of the marketing and corporate communications giant Omnicom Group, has adopted a new logo and a new tagline – "the power of true" .

The word "true", according to FleishmanHillard chief executive Dave Senay, "reflects our firm's moral compass and commitment to the highest values" in a world where clients need to navigate "a world demanding unprecedented authenticity and transparency".

Digital capabilities
The brand refresh is part of what it calls a "channel agnostic" approach to growth areas, such as analytics and insights, social enterprise and "the alignment of brand with reputation".

Rhona Blake, managing director of the firm's Irish operation, says the firm has "been going down this road for a number of years now".

Its headcount in Dublin has increased from 30 to 35 over the past 18 months as it strengthened its digital capabilities and added new clients such as Cadbury, Sage Ireland, Grant Thornton and Centra.

The latest published accounts for the Irish agency show it had revenues of €4.3 million in 2011, up 5 per cent, with pre-tax profit rising to almost €400,000.

Blake says FleishmanHillard saw double-digit growth in revenues in 2012 and is on track to do so again this year, with public affairs in the health sector likely to be one of the key areas for new business.

“It’s still very, very competitive out there, but we have certainly said, if you do great work, you will win the client.”

Well, that’s true.