British publisher Trinity Mirror said on Thursday it would shut the New Day newspaper it launched just nine weeks ago after an attempt to introduce a new title to the fiercely competitive market failed.

Trinity, which also publishes the Daily Mirror and People tabloids, said it had decided to shut the New Day after the circulation figures fell below its expectations.

The company added that despite the closure of the paper, it continued to expect performance for the year to be in line with market expectations.

Reuters