Monkey business on the Net

Do you frequent investing message boards? Have you run across the chatter about "gorillas" and "monkeys"? Don't worry

Do you frequent investing message boards? Have you run across the chatter about "gorillas" and "monkeys"? Don't worry. You're in the right place. They're talking stocks.

You've entered the realm of The Gorilla Game, the revised edition, the book about technology that's influenced thousands of investors in their quest for the big result. The book by Geoffrey A. Moore, Paul Johnson and Tom Kippola was first published in 1998 and has been revised and updated to address the Internet companies. It offers a clear analysis of the dynamics of technological "tornadoes", storms of change from which a few chosen companies may emerge as dominant "gorillas" and become the "most rewarding investments on earth".

The authors don't pick stocks. That's left to "gorilla-hunters", many of them denizens of message boards, where they hold forth on the text as if it were sacred. Enter these chat rooms with caution. They don't suffer fools, or touts, or the uninitiated. There's a Taliban out there in chatland. But don't let them or the book's go-go name deter you from reading the revised edition of The Gorilla Game, even if you've already read the original.