Manchester United have signed a retail agreement with Roches Stores which enables the soccer club to open separate shop outlets within the Roches Stores' shops throughout the Republic.
The tie-up with Roches Stores commenced with the opening of a 1000 sq. ft. Manchester United Shop in shop outlet at the Roches Stores in Henry Street Dublin, and openings in Tallaght and Cork in the past fortnight.
A 15,000 sq. ft. flagship store in the centre of Dublin, which will incorporate both merchandise and the club's restaurant concept-the Manchester United Red Cafe-, is planned for next year. Manchester United recently record its highest ever annual turnover with revenue reaching £110.7 million sterling in 1998-99.