A record amount was spent on advertising in the 11 member titles of the National Newspapers of Ireland (NNI) during the first six months of the year.
The total spend of £106.2 million (€132.8 million) represents a 15 per cent increase on the same period last year.
Revenue from advertising agencies made for £61.5 million with the remaining £44.7 million coming from classified and small ads. Advertising agency O&M/ Mindshare/DDFH&B headed a list of 30 agencies ranked according to spend.
The agency spent £5.6 million between January and June of this year.
In second place came Brindley with a spend of £4.3 million; next came AIM/CARAT (£4.2 million); and MCM Communications (£4.1 million). Doherty/ Padbury moved from eighth to fifth position and Irish International came sixth.
They were followed by Des O'Meara & Partners, QMP, Media Works and EURO RSCG.
Over the last five years advertising revenue for National Newspapers of Ireland titles has more than doubled from £46.5 million in the first half of 1995 to £106.2 million for the first half of 2000.
