Name:Alan Moynihan.
Company:Highlife Ski and Snowboard.
www.highlife.ie
Job:Co-founder and ceo.
Age:35.
Background:Graduated from UCD with a B.Comm in 1993, followed by a master's in Human Resources the following year. Joined BT in the UK. Moved to internet start-up Boo.com, which grew exponentially before collapsing in 2000.
Joined the digital division of Emap, before returning to Ireland and setting up Highlife Ski and Snowboard with Simon Egan and David Hogan in March 2002.
Inspired by:Virgin boss Sir Richard Branson. "I like his attitude; he's always very can-do and he never loses sight of the importance of customer service."
Challenges:"We are very conscious of the challenges posed by the current economic climate," says Moynihan, "so our twin aims will be to stay competitive and to offer value for money. In both departments, we're confident of our reputation."
