ON THE RECORD

Name: Dermot O'Connell.

Name:Dermot O'Connell.

Title:General manager, Dell Ireland.

Age:38.

Family:Married with four children.

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Background:A native of Ballyduff Co Kerry he graduated with a BSc from Trinity and joined Dell from college.

Hobbies:Admits to being a geek in his spare time and that his golf clubs are "wearing a hole" in the boot of his car. Enjoys Formula 1 and tries to keep fit.

Something you might expect:He's a gadget freak

Something you might not expect:He admits to questioning who would ever buy a PC on Dell.com when the now hugely successful e-commerce operation was first launched.