Name: Patrick Ronaldson.Title: Director and joint owner of Rothco Marketing Communications Agency.
Marital status: Married to Nicola.
Children: Joe (seven), Anna (four) and Louis (one).
School: St Mary's College, Rathmines.
University: UCD (BA in economics, politics, windsurfing and free beer promotions).
Home: Sandymount.
Most important life event: Arrival of the three children. Everything changes.
Biggest business break: Rothco's first contract. Thank you Coca-Cola Ireland.
Biggest business mistake: Giving the alarm company my home phone number.
Time of getting up: 6.45 a.m. (Time of waking up: 11.30 a.m.ish).
Favourite breakfast: A Parknasilla Hotel fry.
Exercise: Soccer, yoga, golf (not enough).
Holiday: Family skiing trip (with or without the family).
Favourite TV programme: Any live sport (recent highlight had to be women's curling final in Salt Lake City last month).
Favourite radio programme: Sunday Supplement on Today FM with Sam Smyth.
Car: Range Rover (vital for my commute, see below).
Commuting time: 15 minutes (including dropping Joe to school).
Favourite airline: That's a bit like asking me what's my favourite form of torture.
Worst thing about travelling: Getting there.
Favourite bank: La Rive Gauche.
Favourite tipple: Champagne (what's seldom is wonderful).
Favourite pub: The Whiskey Blue, 541 Lexington Ave, New York.
Favourite restaurant: Hard to beat Captain Americas with the kids on a Sunday afternoon.
How do you spend your spare time? Asleep.
Person you most admire: Very difficult to choose between my two partners, Patrick Hickey and Paul Hughes. Particularly because I have not yet met the Dali Lama.
Dying words: OK girls, let's try that one more time, shall we!