Name: Stuart Fogarty.

Title: Managing director, AFA Advertising; director, Via Net Works.

Marital status: Happy. Aaah.

Children: Nope, not yet.

Home: Carrickbrack House, Carrickbrack Road, Howth.

Most important life event: Italia '90 (and I'm going to be murdered for saying that).

Biggest business break: Starting Club Internet with Tom Kelly in 1994.

Biggest business mistake: One honestly doesn't stand out . . . perhaps too painful to remember?

Time of getting up: Alarm goes off at 6.30 a.m., but recently I've been getting up later. I'm either getting older or lazier.

Time of finishing work: Normally home about 8 p.m. or 9 p.m.

Favourite breakfast: Libby's Grapefruit Segments

Form of exercise: Eh, exercise? . . . sailing, recently indoor football on Monday nights and rugby in the past.

Favourite radio programme: Do enjoy the total objectivity of Eamo on Today FM.

Favourite TV programme: Sky News a must, The Sopranos a religion.

Car: BMW 323i Cabriolet.

Commuting time: At least an hour from Howth.

Favourite airline: Aer Lingus and Finnair.

Worst thing about travel: Flying. Had a fear of it for years. Unfortunately I'm a worse swimmer.

Favourite bank: Ulster Bank. Been with them since I was a kid.

Favourite tipple: Guinness is a staple.

Favourite pub: Smyths, Haddington Road and The Waterside, Howth.

Favourite restaurant: Guilbauds wins every time but Dobbins is great for the craic.

Person you most admire: It's Martin Luther King and me Da (Aubrey), who showed me a great way to earn a living.

Dying words: Nope, dying's not for me. I'm going to prove the theory of longevity (or I'll die trying).