Name: Alex Gogan.

Title: Managing director of the Communications Interactive Agency (CIA), an Internet consulting company.

Education: Saint Mary's College, Rathmines and College of Marketing, DIT - Diploma in Marketing.

Marital status: Single.

Children: Just some tropical fish.

Home: Ballsbridge, Dublin.

Most important life event: Death of my father, he was my true mentor in life.

Biggest business break: Employed by Cablelink (now NTL) to manage their Internet trial.

Time of getting up: 5:30 a.m.

Time of finishing work: 8 p.m.

Favourite Breakfast: Fresh coffee, orange juice and toast.

Form of exercise: Gym - four times a week. Holidays: Occasional Grand Prix.

Favourite TV programme: Have I Got News For You.

Favourite radio programme: Scrap Saturday (bring it back).

Car: Nissan Terrano II.

Commuting time: 15 minutes.

Favourite airline: Aer Lingus.

Favourite tipple: Southern Comfort and Diet 7 Up.

Favourite pub: The Pembroke.

Favourite restaurant: Little Caesars, Balfe Street.

How do you spend your spare time: Reading, walking, paragliding.

Person you most admire: Dermot Desmond.

Dying words: Oh now here we go again.