Name: Lucy Gaffney.

Title: Managing director of Esat Telecom's residential division.

Education: Loreto Convent, Foxrock and University College Dublin.

Marital Status: Married to Gerard.

Children: Rachel (2) and Sarah (6).

Home: Foxrock, Co Dublin.

Most important life event: Having two children.

Biggest business break: Joining 98 FM as marketing manager.

Biggest business mistake: Not buying enough Esat Telecom shares.

Time of getting up in the morning: 6.45 a.m.

Time of finishing work: At the moment, very late.

Favourite breakfast: The Irish Times and a cup of coffee.

Form of exercise: Playing with my children.

Holidays: Anywhere with my family and no mobile phone.

Favourite TV programme: Nickelodeon on a Saturday morning with my children.

Favourite radio programme: Cara and Cooney on 98 FM in the morning.

Car: Green.

Commuting time: Half an hour, each way.

Favourite airline: Aer Lingus.

The worst thing about travel: Time spent doing it.

Favourite bank: Ulster Bank.

Favourite pub: Morans on the Weir, Galway.

Favourite restaurant: My kitchen.

How do you spend your free time: With my family.

Person you most admire: My husband, for being patient.

Dying words: Can I call you back.