Name: Bernadette Coyne.

Title: Chairman of the Marketing Society; director, Lansdowne Market Research.

School: St Joseph's Secondary School, Rochfortbridge, Co Westmeath.

University: Maynooth College, Chartered Institute of Marketing (UK).

Marital status: Married.

Children: David and Sally-Anne.

Home: Johnstown, Naas.

Most important life event: Birth of children.

Biggest business break: Joining Lansdowne.

Biggest business mistake: Not joining Lansdowne on return from Britain.

Time of getting up: When Sally-Anne wakes at 6.30 a.m.

Time of finishing work: Varies.

Favourite breakfast: Bacon butty.

Form of exercise: Two children, working mother.

Holidays: Italy, Paris.

Favourite TV programme: Father Ted.

Favourite radio programme: Morning Ireland.

Favourite book: Prince of Tides.

Car: Daewoo Leganza.

Commuting time: 40 minutes to 1 1/2 hours.

Favourite airline: Qantas.

Worst thing about travel: No leg room.

Favourite tipple: White wine.

Favourite pub: Doyles Lounge, Rhode, Co Offaly.

Favourite restaurant: Rubicon, Merrion Row.

How do you spend your free time: Holidays with family.

Person you most admire: William Coyne, my father.

Dying words: Burn the candle at both ends.