Name: Karen Kelly.

Title: Director Sales & Marketing, ACNielsen eRatings, a global service for tracking audiences, advertising and user activity on the Internet.

Education: Trinity College, Dublin.

Marital Status: Married.

Children: one girl, Robyn, aged 20 months.

Home: Maynooth.

Clubs: Only golf ones.

Most important life event: Birth of daughter.

Biggest business break: Joining ACNielsen eRatings.com.

Biggest business mistake: Not learning from other mistakes.

Time of getting up: 6.15 a.m.

Time of finishing work: Inside the home or outside?

Favourite breakfast: Fresh fruit, muffins & coffee.

Form of exercise: Walking and cycling.

Holidays: Anywhere with no PC and no mobile.

Favourite TV programme: Ally McBeal.

Favourite radio programme: 5/7 Live.

Car: Volkswagen Passat.

Commuting time: 50 mins.

Car miles per year: 10,000-plus air miles per year: less than car miles.

Favourite airline: Aer Lingus.

The worst thing about travel: Delays and no aisle seat.

Favourite bank: Banking 365.

The best thing about travel: Time for myself.

Favourite tipple: Cold beer.

Favourite pub: Doheny & Nesbitts.

Favourite restaurant for business: L'Ecrivain.

Favourite restaurant for dinner: The Orange Tree, Maynooth.

How do you spend your spare time: Family, reading, vegging in front of TV.

Person you most admire: My dad.

Dying words: Je n'regrette rien.