Name: Andrew Bradley.

Title: Partner of Bradley McGurk Design Consultants and co-chairperson of the Institute of Designers in Ireland Design Awards.

Education: The King's Hospital, National College of Art and Design, and Master's degree from University of Calgary, Canada.

Children: Three musketeers! Max (7), Ryan (5) and Ben (3).

Home: Blackrock, Co Dublin.

Most important life event: The premature death of my father in 1985.

Biggest business break: Making the decision to go it alone and five years later, meeting my partner, who is my complete opposite.

Biggest business mistake: No calamities yet!

Time of getting up: 6.30 a.m. for swim or 7.30 a.m. when it's my turn to do the school run.

Time of finishing work: Try to be home for 6.30 p.m.

Favourite breakfast: Fresh fruit followed by black coffee.

Form of exercise: Swimming, the garden and outpacing the three boys!

Holidays: Portugal in May, Donegal in August and the odd break in between.

Favourite TV programme: Anything on design and business.

Favourite radio programme: The World Tonight.

Car: Saab 900 and Volvo P1800.

Commuting time: Five minutes.

Favourite airline: Anyone that gets me there on time with minimum fuss.

Worst thing about travel: Delays, airline food and Aer Rianta car-park charges.

Favourite bank: Yet to be really impressed, but look forward to new retail initiatives which are truly innovative.

Favourite tipple: Jameson and soda.

Favourite pub: Horseshoe Bar, Shelbourne Hotel.

Favourite restaurant: Les FrΘres Jacques in town or Robertos around the corner.

How do you spend your free time: The boys make sure I don't have much!

Person you admire most: Paul Smith - a designer of confidence and purpose.

Dying words: You will always reap what you sow.