Name: Peter Foley.

Title: Musgrave Food Services director.

College: University College Limerick.

Marital status: Married to Cathy.

Children: Jack, Dan and Alice.

Home: Dunboyne, but spiritual home is Waterford.

Most important life event: Flower Lodge Cork 1972, Waterford's epic win over Cork Hibernians.

Biggest business break: Working in the international wing of Guinness in London.

Biggest business mistake: Not trusting my instinct enough and agreeing to run more numbers.

Time of getting up: Varies.

Time of finishing work: 6.45p.m.

Favourite breakfast: Continental with cheese.

Favourite TV programme: NYPD Blue.

Favourite radio programme: Radio 4's Test Match Special.

Commuting time: 15 to 40 minutes.

Favourite airline: Ryanair - for the website.

Favourite bank: AIB Online.

Favourite tipple: White wine.

Favourite pub: Currently visiting all our customers to find it.

Favourite restaurant: Any of our customers.

How do you spend your free time: Speculating when Waterford will win a hurling All-Ireland.

Person you admire most: Cyclist Sean Kelly.

Dying words: Sales for vanity, profit for sanity.