Bookmaker Paddy Power has announced two senior management appointments with William Reeve and Fin Goulding both joining the group.

Mr Reeve (39), co-founder of LoveFilm.com, has been appointed head of operations, overseeing technology, risk and trading, HR and corporate strategy. Before LoveFilm, he co-founded Fletcher Research in 1997, which became the UK's largest internet research firm and was subsequently acquired by Forrester Research.

Mr Reeve is currently a non- executive director of Paddy Power and is to resign his directorship upon joining the company.

Responsibility for strategy within business units and new areas will remain under existing functional heads.

Mr Goulding (51), former chief technology officer of lastminute.com, has been appointed chief information officer with responsibility for leading technology for the group's businesses in Britain, Ireland and Italy.

Mr Goulding was previously chief information officer and vice president of the Global Development Centre of Sabre Holdings, Argentina.