PEPSI'S PR people are Ireland are not too worried about the PC lobby in their promotional material for the new company advertisements, to be shown on UTV and Channel 4 from September. "Supermodel Claudia Schiffer will set the pulses of a million men racing when she features in the new Pepsi commercial - taking a shower," we are told. And it gets worse.

"The humorous commercial is based around Claudia taking a shower; Tony, one of her many admirers, appears as the soap on the rope." The advertisement, we are told, "is full of surprises, keeping the audience's attention to the end". Indeed.