Perrier, the mineral water famous for its green glass bottle, is being relaunched in plastic bottles. Nestle's decision to change the packaging is an attempt to boost sales of the troubled brand. Perrier gained market dominance and a cool image in the 1980s when there was little competition in the bottled water market. In 1990 its sales collapsed following a benzene contamination scare and it took the brand 10 years to recover sufficiently to break even in 2000.
The glass bottles may appeal to the design conscious but they have little appeal for the restaurant trade and for young consumers, who prefer their water to be in highly portable, unbreakable containers. The new plastic bottle, which will be introduced in July, is the same colour and similar in shape to the glass original.
Carlsberg has appointed Owens DDB as its advertising agency after a three-way pitch with Chemistry and McConnells. The successful pitch means that Owens DDB will retain the account, which it has handled for the last 10 years.
There was some disquiet in the industry over the balance of delegates at last weekend's media conference in Galway. Once heavily attended by agency planners and buyers, a trawl through the list of delegates revealed that over half were media owners.