In an eyebrow raising bit of brand endorsement, Naomi Campbell has been signed up to advertise Persil washing-up liquid in a UK campaign breaking this week.

The supermodel is pictured pulling on her washing-up gloves above the line, "What does it take to get me into rubber?"

Apparently Persil wanted to inject some glamour into the dreary business of washing up and is continuing the theme with an on-pack promotion that gives away gold or silver rubber gloves in return for tokens.

Bizarre media-buying angle of the week goes to Clairol which is advertising its Daily Defense shampoos on beer mats. Squeeky-clean shampoos and beer slops would not seem to have a great deal in common but according to Ms Orla Kinsella, trade marketing manager for Clairol, "the pub provides Clairol with the ideal environment to target consumers disruptively and to raise awareness of environmental and styling stresses and the effect they have on the condition and appearance of the hair".