Proactive Sports, the sports management in which former Dublin and Manchester United star Kevin Moran is a director and major shareholder, has hardly set the world alight since it floated on the AIM last May.

From a flotation price of 25p, the shares initially spiked up to a high of 40p before falling back below the flotation price of 21.5p. They later struggled back up to 25p.

But if you believe that directors digging into their own pockets to buy more shares is a sign of confidence then you might be reassured by some recent activity involving Mr Moran and other Proactive directors.

Late last month, Moran, Jesper Olsen (another blast from Manchester United's past) and Soren Lerby (remember him playing against the boys in green back in the 1980s) each bought another 80,000 shares at 26p each, as did managing director Paul Stretford.

The boys didn't break the bank to buy the shares and spent just £20,800 each, but it does show a belief that at 26p the shares are undervalued.

It's hard, however, to know how to value a company like Proactive, which depends for a large part of its revenue on fees from football transfers.

Not one for the widows and orphans.