Poor Tony Kilduff, who made his fortune from the Kindle banking software business. Not only does he have to suffer an almost total lack of interest in his little computer services company Reflex - no dot.com fever for Reflex shareholders - but he also has to suffer from continuing confusion between his own Reflex and another London-listed company called Reflec, which is involved in the ink and coatings business and making glow-in-the-dark patches.

Those with keen memories might remember that last November Reflex shares went through the roof when punters thought they heard the shares tipped on Channel 4's Show Me The Money programme. Only problem was that it wasn't Reflex that was being tipped, it was sound-alike Reflec that was given the nod by a presenter who had an unfortunate lisp!

A lisp wasn't the cause the next time. The same thing happened when the Daily Mirror City Slickers column tipped Reflec, and Reflex shares also went through the roof in a quick, some might say reflex, reaction.

Earlier this week, the same thing happened but this time in reverse. Reflex shares doubled in London and Reflec followed suit. Tony Kilduff rushed out with a statement that there were no negotiations that were at a stage that might affect his company's share price. The result - Reflex shares lost all their gains.

Confusion like this is all very funny, but there is a more serious side to it and surely the London Stock Exchange should try and do something to end the confusion. It doesn't do Reflex or Reflec much good to be repeatedly mixed up by investors, no matter what amusement it provides.