DSG International, which operates in Ireland as Currys and PC World, says it has gained market share here and seen sales rise in recent weeks.

It said yesterday it believed it would emerge as the State’s leading specialist electrical goods retailer once economic conditions pick up.

In an interim trading statement, the group, which also owns the Dixons brand, said the environment remained “very challenging” in Ireland. However, the business had taken a more aggressive trading position in recent weeks, which had led to improved sales.

The group, which does not break out figures for Ireland, said total sales in Britain and Ireland were down 11 per cent to £1.63 billion (€1.79 billion) compared to £1.83 billion in the six-month period to October 31st last year. Underlying operating losses were £16 million compared to losses of £10.6 million in 2008.