National Irish Bank customers with an income of £45,000 (#57,138) or a combined income of £60,000 now have access to a new personal banking service.

Executive Banking offers time-starved "emerging affluent" customers a dedicated banking manager who assists with daily transactions and works with them to build a structured plan for medium and long-term financial needs.

Convenience is part of the service and managers may also meet busy customers in their home or at work to discuss financial matters. Product offerings are not tied to the bank and suggestions are based on suitability for the client. There is no charge for the service and customers receive preferential rates on mortgages and deposit products with National Irish Bank.