Sugar smug as Amstrad does the corporate splits

ELECTRONIC group Amstrad did the corporate splits this week making another personal fortune for its opinionated chairman Alan…

ELECTRONIC group Amstrad did the corporate splits this week making another personal fortune for its opinionated chairman Alan Sugar, who also doubles up as chairman and largest share-holder in soccer club Tottenhan Hotspur. Amstrad, a casualty to fierce competition in the personal computer market, reinvented itself in electronics, clawing its way back to the top of the tree with the acquisition of Bettacom digital TV receivers. Restructuring sees Betacom and Viglen Technology, the personal computer manufacturer, going their separate ways. Viglen, the new holding company, will be floated on the stock market in August.

Sugar, who owns 34 per cent of Amstrad, will be sitting on over £100 million in a flotation valued at over £400 million. Amstrad shares, which have doubled since February, rose 13p to 227p on the news. The success is both professionally as well as personally sweet for Sugar, smarting at the decision of Psion, a leading company in hand-held personal organisers, to pull out of take-over talks last year.

Five years ago, at the height of Amstrad's difficulties in the PC market, Sugar offered £113 million to take the company back into private ownership, an offer rejected by shareholders.

"Only Mystic Meg knew we would buy Viglen and Dancall," he said. Clearly a believer in revenge being a dish best eaten cold.