A Belfast tech start-up, which is aiming to redefine music promotion, has been named Company of the Year at Invest NI’s Propel Programme awards.

Founded by former BBC presenter and DJ Paul Hamill and IT developer Paul McConnon, Inflyte allows record labels, public relations companies and publishers to send promo material direct to DJs, programmers and journalists for instant, smarter feedback.

Inflyte allows promotional music to be sent directly to users’ mobile phones and tablets where it can be listened to offline at any time. People who have the Inflyte app will get a notification about the new material, and companies can track if the music is listened to, and how many times it is listened to, according to Mr Hamill.

On the go

“When I was a DJ, I was receiving 300 or 400 new releases every week. In order to listen to them I had to be at my desktop. I couldn’t do it on my phone, on the go,” he said.

Launched last October, he said Inflyte already has 5,000 users across Europe and 180 independent record labels using the platform.

The company was one of 25 start-ups, from 180 applicants, accepted onto the 2013/14 Propel Programme.

The accelerator programme is aimed at developing export focused business ideas with high growth potential.