Though the computer server market has been lacklustre in recent years, sales of "engineered systems" - hardware loaded with specially designed, complementary software - is a major growth area for technology company Oracle, according to company president Mark Hurd.

“The server market measured in unit (sales) is either flat or down slightly. And last year was not a great year for servers,” he said at a briefing at OpenWorld yesterday.

However, Oracle reported in its recent results that unit sales were up 60 per cent for its engineered systems, high-powered machines from its Sun hardware division it acquired in 2010, said Mr Hurd.

“So we clearly gained a lot of share. And we’re penetrating the market. Engineered systems are up 60 per cent, and 40 per cent of those were new customers.”

Engineered systems, huge computers which are generally the highest profile product announcements in recent years at OpenWorld, are “a very big part of our business in hardware and software, and we’ve chosen very aggressively to go after growth,” Mr Hurd noted.

Revenue is tallied by splitting income streams into separate hardware and software buckets, he said, but declined to state specific figures in each category.

Mr Hurd didn’t indicate whether the company believed engineered systems income would eventually replace declining income from hardware sales generally. While engineered systems sales may be up, hardware sales generally have declined for several quarters in a row at the company.

For the most recent quarter ending August 31, server revenue was down 14 per cent to $669 million, compared to $779 million for the same period last year.

Mr Hurd also noted that Oracle’s overall software business grew eight per cent, and said the company was looking forward to its second quarter sales results, traditionally a good quarter.

“We’re gaining share, we know that. We grew 18 per cent last year in Q2,” he said.

On the other hand, overall revenue growth for the last quarter was modest, rising just two per cent, below analyst expectations. Profit grew eight per cent.

Mr Hurd, like several other Oracle executives so far at OpenWorld, also poked fun at the lengthy name for its newly announced database appliance, the Oracle Database Backup Logging Recovery Appliance, apparently christened by Oracle CEO Larry Ellison.

The emphasis in executive keynote talks has been on the massive growth of big data - information coming in from web, social media, sensors and other sources - and the need for adequate analytical tools to extract useful meaning and insight from the data flood.

Already, over nine billion devices are connected to the Internet, Mr Hurd said. “By 2020, that number will grow to 50 billion.”

Earlier in the day, Intel vice president Douglas Fisher discussed the chipmaker's focus on engineering its hardware to ensure Oracle hardware can connect with the popular open source data analysis software Hadoop, widely used for processing in big data projects.

In a briefing following his keynote, Mr Fisher said Intel “have a deep tradition of working with open source communities.”

“We’ll look across our architecture to optimise every feature that’s performance related - but we do it in an open source way. It’s all in the open. The only way you can bring more value to your platform is to invest. So we invest,” he said.

During his keynote, he highlighted how healthcare company Aetna was developing applications using development tools from Irish company Aepona, which Intel acquired in May.

In the briefing, he said the acquisition of Aepona lets Intel help organisations develop better applications. Aepona has software that enables developers more easily connect into networks, to produce services that network providers and other companies can offer to customers.

“The idea behind it is you are going to generate value within your enterprise. The value with Aepona is to meld the outside world” with an enterprise, he said.

Mr Fisher also emphasised the importance of big data and the growing number of devices connected to the internet, forming a rapidly expanding “internet of things.”

Mr Fisher said, "I think this is going to be the biggest inflection point that we've seen in years," using the term Intel co-founder Andy Grove famously coined to describe game-changing moments of transformation in technology.