Twitter named Anthony Noto as chief financial officer, putting a former Goldman Sachs executive who led its IPO last year in charge of its finances.

Twitter shares rose as much as 4.8 per cent after its second management shake-up in three weeks saw the previous CFO, Mike Gupta, named senior vice-president of strategic investments.

Mr Noto (46) a former Army ranger and National Football League executive, started as an analyst at Goldman and later became a managing director in the investment firm’s technology, media and telecom investment banking group.

“Noto’s experience as CFO at the NFL will help Twitter gain more ground in television and advertising,” Hudson Square analyst Daniel Ernst said.Twitter’s stock price has nearly halved in the past six months. – (Reuters)