Of TnaG's 10 most popular programmes last month, five are accounted for by the Monday night film which is transmitted in English. The figures are derived from research compiled by Mr Paul Moran, managing director of Mediaworks, and are good news for media buyers but bad news for supporters of the station.

"As its airtime is sold at a very cost-effective rate and we can safely assume a strong viewer loyalty to TnaG," says Mr Moran, "it's worth keeping in mind for a small amount of TVRs [television ratings] when planning TV campaigns."