US paper to be printed in Offaly

The Wall Street Journal Europe is to be printed in Ireland for the first time as part of the group's continuing investment in…

The Wall Street Journal Europe is to be printed in Ireland for the first time as part of the group's continuing investment in European markets.

The paper, owned by Dow Jones and Company, will begin printing in Birr, Co Offaly, from February 1st following an agreement with the Midland Tribune printing group, which is owned by the Fanning family.

The paper will provide new levels of competition in Ireland for the Financial Times, which has been under circulation pressure for several years. The Wall Street Journal also competes with other US titles like the International Herald Tribune.

The paper will be distributed throughout the Republic by Eason Wholesale News.

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A statement from the paper yesterday said: "Printing locally will mean that copies of the paper will be distributed early morning to more locations in key centres across the Republic, including Dublin, Cork, Galway, Limerick and Shannon.

This will include a greater retail presence, mainly among independent newsagents in these centres."

The paper is supporting the printing deal with a marketing and retail campaign. Discounted copies of the paper will be distributed in the IFSC, hotels and at airports.

The paper is now printed at nine sites across Europe, including Zürich, Rome, Brussels, Frankfurt, Madrid and London.

"We welcome the opportunity to build our presence and grow our business in this strategically important region," said Jon Housman, managing director of the Wall Street Journal Europe.