Fans, bookshops and fellow authors have joined together to promote bestselling Irish author Emma Hannigan’s new book and make it another top seller after she announced her cancer is terminal.
Hannigan (45) revealed on Friday that her long-term battle with breast cancer has become terminal.
The novelist took to her official Facebook page on Friday and told fans her battle with the illness was coming to an end.
‘Letters to my Daughters,’ by @MsEmmaHannigan in shops now. Emma can’t promote her work herself so please join https://t.co/tCSXvHGdND it. Read it. Promote it.@SheilaCrowley @sinead_moriarty @melissahillbks @ClaireAllan @AmandaBrunker @CGraceCassidy pic.twitter.com/v51Dv8AC0m
— Anna Mc Partlin (@annamcpartlin) February 17, 2018
Fantastic news @cathykellybooks @MarianKeyes @ClaireAllan @lizzienugent @MelissaHill @sheilaoflanagan @SheilaCrowley @patriciascanl18 @sinead_moriarty after less than a week in on the shelves @MsEmmaHannigan is No. 1 In Dubray and No. 7 Nationally, well on the way to No.1
— Anna Mc Partlin (@annamcpartlin) February 20, 2018
Look who's our no. 1! Heartfelt thanks to all who put #LetterstomyDaughters there - we are donating our profits from it to @BreastCancerIre as @MsEmmaHannigan is their ambassador.
— Dubray Books (@DubrayBooks) February 20, 2018
It is now reprinting but we will have more next week. Pre-order here: https://t.co/tx9OEdoaQn pic.twitter.com/Mjfd1mHGER
“All good things must come to an end. The time that I knew was borrowed must be given back soon, so it seems,” she wrote.
“My medical team have thrown everything but the kitchen sink at this fight but all avenues have now been exhausted.”
She said she did not want to leave fans of her writing “out in the cold” as to what was happening with her health after a two-week break from social media.
She explained that the love of her family, friends and fans have sustained her throughout her 11 years fighting the illness.
Social media campaign
Irish author Anna McPartlin has started a social media campaign to promote Hannigan’s final read, Letters to my Daughters.
The campaign has featured the tag #LetterstoMyDaughters – which Hannigan’s fans and literary peers have used to leave her messages of support.
“Letters to my Daughters by Emma Hannigan is in shops now. Emma can’t promote her work herself so please join us. Buy it. Read it. Promote it,” McPartlin tweeted.
Another tweet has said the book is on its way to becoming a number one bestseller next week.
One of Ireland’s biggest booksellers, Dubray Books, said they are donating their profits from the book to the Irish Cancer Society.
