The changes in film distribution practices continue apace with the news that YouTube, working in conjunction with Sony and Warner Brothers, is to launch a movie rental service. From next month, US users will be able to rent recent releases from as little as $2 (about €1.35).
YouTube has already dabbled with releasing independent features, but the current move offers further evidence that studios see their future online. Those worried about the advance of internet big brothers will note that the video-sharing site is owned by the mighty Google. Meet the new boss.