The Voice Of Ireland? The X Factor? America's Got Talent? Pah! Forget all of those contrived, fake-ass, karaoke blubberfests and say hello to Ultimate DJ, the competition which aims to find the best DJ on the goddamn planet. Simon Cowell is involved and . . . hey, hey, come back, come back!
Of course, Cowell is involved. The man behind Go Go Power Rangers!, Robson & Jerome and other musical gems knows a good thing when he sees it and reckons there is cash to be made from choreographing turntable wars. If the Yanks are going gaga for EDM, there's sure to be many would-bes and wannabes who will want to unleash their inner Guetta or Avicii and make fools of themselves in the process.
Cowell's cohorts in this project include Yahoo (company boss Marissa Mayer is an EDM fan, apparently), Sony Music and Steve Aoki, who will be one of the judges. A marketing person gushed with excitement that "Ultimate DJ will be very much like the World Cup of EDM - country against country, DJ against DJ, fanbase against fanbase".
All involved will be hoping that Ultimate DJ brings home the bacon, though it's hard to see how watching a bunch of lads and a few token lasses spinning tunes is going to make a great TV spectacle. They really need some Ultimate DJ challenges, like how does the DJ deal with drunken requests for Maroon 5 or Arctic Monkeys at 3am? Now, that would be appointment TV.
